Welcome to my “What Is Article Marketing About” article! I am glad you took the time to visit my site and to read this article.
As you know, Article Marketing is still in, as it was a decade ago as well. With the article today I would like to contribute with some insights into this topic and make it more understandable to the beginners in Article Marketing and all other interested in this way of Content Marketing which is one of the most potent marketing strategies these days.
Before reading any further, please check below what Wikipedia explains about Article Marketing:
“Article marketing is a branch of content marketing. It is a type of advertising in which companies write and distribute short articles to a range of outlets such as article banks, forums, and newsletter publishers. Its main purpose is to gain a huge number of online audiences and boost the number of sales opportunities for products or services on websites.
Another main purpose of this kind of marketing is to build backlinks. This type of marketing strategy can help marketers acquire new visitors and increase sales on their websites.
Article marketing is also one of the least costly ways to market a company.”
Click here to read the source and more about it.
Article Marketing Is One Of The Most Common Marketing Strategies Used Online!
As you could find out in the paragraph above, article marketing is great for sharing information and increase your brand awareness. Article Marketing is a strategy that companies offline are using it as well.
To create such articles, you need specific knowledge, very often called expertise.
By sharing your expertise with others, you are hoping to get some benefits in return. The best way to do so is to write an article about the topics within your niche and to publish them either through the article directories or through your blog or website.
Publish your articles to different article directories, blogs or websites and gain exposure and regularly indexation by the search engines.
Moreover, you will position yourself as the expert within your niche, what is your next goal to satisfy the ultimate goal: making money online by attracting people by sharing with them your expertise.
When you publish your article to the article directories, you always enter your signature file with your website name and your own as well. It is called the bio or resource box.
At the same time, you will be able to add the link to your website and thus create backlinks and attract new visitors.
It Is How Article Marketing Strategy Works!
Using written content and power of Article Marketing you’ll increase your brand awareness and the chances to become recognized as the expert in your niche.
People are searching daily for new and interesting content, thus posting regularly will help you to get new readers and future customers.
Still, even if it is a powerful marketing strategy, it has also some drawbacks, such as:
- it can be time-consuming
- if you let others write for you it will cost you money, sometimes a lot of it
- it is also possible to steal your content
However, don’t drawbacks let you discourage because Article Marketing is still a great way of cost-effective and easy marketing you can implement whenever you want.
With all that said, let us now jump more profound into the article!
Always Write High-Quality, Relevant, Up-To-Date, Unique, Original Articles And Optimize Them With Keywords, For Audience And Search Engines Properly!
Every written article without readers has no sense. It will not bring you the results you desire. To attract visitors and readers to your material, you need to optimize them properly so your reader can find them online.
There are three crucial key optimization strategies you need to master and implement to optimize your articles properly.
- conduct proper keywords optimization
- optimize your article for the audience in the first place
- secondly, optimize articles for the search engines
Please, bear in mind that the reader is the essential factor that decides about success and failure of your item. Always be aware that on the other side of the screen is a person reading your article.
That makes it clear that you need to write your article for the readers first.
It Is Essential To Submit And Post Your Articles To Article Directories, Blogs, Or Websites Regularly!
Please bear in mind that it is better to submit regularly, an even smaller number of articles, than a lot of them once in a while. Don’t leave your website empty from content for a longer period of time.
Add content weekly and build up your site.
It means, submitting articles to your preferred platforms, let’s say the chosen article directory every week would be probably the excellent schedule. Best would be more often as you can, but regularly. The keyword here is Regularity!
Depending on your writing efforts, available time and your motivation, publishing your articles twice a week is already excellent. Posting every day is best because search engines love fresh content.
However, all the content you publish must be the relevant, high-quality and original one. That can be very time-consuming if you consider posting every day.
It is why many publishers hire writers to write for them, which can become a costly game. Still, publishing 2-4 times a week will always do well.
The next issue you will encounter is finding the content for your articles. It is for many people a tedious task. If you consider that if you publish content three times per week, it will add up to 162 articles in a year.
Furthermore, if you consider that Google recommends writing articles with 1000 – 1500 words in length, it is much content you need to create.
Besides, it must be, as mentioned above, original, updated, relevant, useful, valuable and unique one, what will ask for much content on your topic and niche.
Creating High-Quality Content All The Time Is Not An Easy Task!
Now, creating such content is not “a piece-of-the-cake” as it might seem. Firstly, it is very time consuming, and secondly one can run out of the ideas.
The regularity is one of the most important factors of successful article marketing!
At the same time, a very demanding factor as well.
Writers, authors, business owners, individuals are looking for various ways of creating high-quality content.
With that said, before leaving you today, I want to invite you to visit my next post by clicking here!
Find out the three valuable and meaningful ways for your content creation. The following post is the second part of this article today, and I am sure you’ll love it!
Also, if you liked the article, I would like to ask you to leave a comment below. Please, share it with friends, too.
I am sure Article Marketing is an interesting topic for anyone who would like to increase writing and marketing skills online! Also for all those who would like to discover more about how to gain authority and subscribers for their business online.
I do not want to leave you with empty hands today.
Click here and get instant access to your free ten lessons on affiliate and online marketing where you can start learning, already today, more about how to create amazing articles and your long-term online business.
I guarantee you won’t be sorry you did it!
Click on the link above, check it out for free and see you at the inside!