How To Increase The Website Speed

How To Increase The Website Speed


How to increase the website speed is the most common question and problem people are facing when trying to make their sites faster!  Especially among fresh webmasters that are learning how to best optimize their websites for the users and SE, the site speed issue can become an important issue.

it is not too much to say and we can also logically conclude that Site Speed is always important for users and search engines. Therefore, my intent with the present article today is to give you an insight into the site speed and some answers about how to increase the website speed. You will also find out why it is important for users and Google.

So, if you want to find out how to increase the website speed, keep reading!

Site Speed Is Not One Of The Most Important SEO Factors,  But Still One You Can˙t Ignore!

We all know that Site Speed is an important SEO factor and requirement for better rank on SERP! It is also essential for the improvement of the User Experience on your site.

There are many ways how you can improve your site speed. In this article, you will learn some of them, the important ones. Using them will help you to improve your site speed. In today’s world of high quality of created websites and a large quantity, having a website that performs well in all its aspects, and delivers unique, relevant and useful content is a must to achieve user satisfaction and make a breakthrough on the SERPs.

Is The Site Speed Always An Important factor For the Good Page Rank?

Absolutely not! But, on the other hand as an integral part of the google page ranking algorithm, it is not irrelevant! An important note: due to my researches, some sites have thousands of daily visitors and millions of monthly page views, and still loading slow (it means around 3 seconds), by 60-70% of other sites showing faster, and even having an army of visitors, traffic and conversions. That also means great rank! By the way, loading time around 3 seconds is not slow at all but related to fast loading time metrics; it is time-consuming.

Having success with such loading time is possible if the site is an authority website, reputable on the internet and have many visitors. Would you wait 2-3 seconds for the page to load? I would. It is not slow at all.

So, The Site Speed Can Sometimes Be Also A Personal Point Of View, But from The Digital, Technical And SEO Standpoint, It Has A Different Weight!

How To Increase The Website Speed

However, having a website that is performing fast will benefit your site and user satisfaction in many ways:

  Make the user experience pleasant and satisfying
  Improve conversion rates
  Increase the number of pages that search engines can index
  Reduce the abandonment of your site

Don’t forget that crawlers have assigned time for crawling your content. If they need to a long time for it, it means your pages are loading to slow; they will use less index your pages.

How To Increase The Website Speed And Mobile Search!

The next significant thing to consider is mobile search. More and more people are searching online using their mobile devices, so you need to have mobile-friendly websites. The number of people using primarily mobile devices for searching their content is enormous. Almost over half of the Google users are using smartphones and other mobile devices to search for different content online. Google is adapting to this trend and starting to move in the direction of indexing the mobile content first. If you also don’t change to it, your rank will only keep dropping.

How To Increase The Website Speed

However, there is no need for panic! Although Google is rolling out to mobile – first indexing, there is no reason for worries!


Your content is not going to be ranked according to “mobile-first indexing” procedures exclusively. Desktop content has still its value. Both kind of materials, either desktop or mobile-friendly will be evaluated in Google’s index. In other words, the mobile-friendly index has no ranking advantage over the desktop index.

GOOGLE WILL SHOW THE MOST RELEVANT CONTENT TO THE USERS, regardless if not mobile-friendly or that is slow in loading. It is because ranking uses many different parameters.

Click here to read more about “Mobile-first” indexing on Google!

Still, having a fast loading web site for desktop and mobile devices is always a useful feature and after my opinion a must for everyone who wants to create content that performs better for mobile and desktop visitors. It can only benefit your search, rank and user’s satisfaction, yours and Google’s ultimate goal! Google knows how to award you for creating fast loading pages and posts. Having a fast loading website means for you having a website better UI!

Learn How To Increase The Website Speed For Better User Experience And Make Your Site Faster!

As mentioned, having a quick site means that you have pages and posts that will allow for a better user experience make your visitors stay longer on it.

You need to know that visitors after clicking on your URL are waiting no longer than 3 seconds (considered as slow loading site) for your content to show up.

The more visitors stay longer on your site, the better the chances to reach a higher conversion rate. The most commonly understood conversion is to achieve sales.

The fact that you provide your visitors with a better user experience will make them decide to stay longer on your web site that will help you gain more trust within your readers.

Watch the video below and learn more about Site performance!

Improve Your Ways How To Increase The Website Speed By Using Testing Tools! 

All of this is important to achieve a higher reputation and trust with Google. To help Google optimize web sites and their webmasters, Google provides a free site speed testing tool. Click here to visit and use it to test the speed of your web site! This tool will give info on your desktop and mobile search and site loading speed!

After testing your site, create a list of issues you’ve received and the tasks you need to perform for better speed optimization of your content. Execute them in the best possible way to speed up loading your site.

Another tool that can help you provides a bunch of information, which is Pingdom’swebsite speed TestingTool. Click here for Pingdom Website Speed test tool. One more means you can use for this purpose is called GT Metrix. Up to date, GT Metrix analyzed almost 400 million of websites. That tells how vital the Site Speed factor is!

These are all great tools you can use whenever you need.

There are other tools available as well. However, using some of those named above will surely help you out. I recommend exploring additional tools yourself if these are not enough or for some reason not available to you.

How To Increase The Website Speed With The Help Of High-Quality Web Hosting?

The next important factor affecting the speed of web sites is proper web hosting. Since many companies are dealing with web hosting! Thousands of them. However, by selecting a proven, certified and verified the company, you will ensure that your website is hosted well and will load faster

Web hosting servers need to be fast, modern and allow for fast web site processing. They need to execute the code, perform fast database queries and provide data.

Avoid shared hosting because you want your data stored directly on the server. Servers with high-speed hard drives and higher memory capacity perform better the required actions than those who do not have it.

Sometimes the location of your hosting may also be a limiting factor for the quick loading of your site. If you want to offer your site worldwide, then you can use the CDN – Content Delivery Network solution.

CDN helps you shorten the distance between the information you provide to your visitors and servers of your hosting. The CDN works by saving the cache version of your site on multiple predefined geographic locations across the globe to enable faster connection connections. This way, the CDN will make your site faster.

If you use WordPress CMS to create your pages, I would recommend CloudFlare and Google Cloud CDN service even though you can find a dozen of them on the net.

How To Increase The Website Speed By Using Cache Plugins?

How To Increase The Website Speed

The displaying speed of your web pages may also depend heavily on web hosting companies due to the characteristics of their servers. What you can do on your side is the use of caching plugins. The one I recommend is W3TotalCache which has many options to choose for customization and benefits.

The plugin will help you to increase UX by improving SEO, website performance and loading time using the CDN integration feature. Make benefit of latest best practice to make your site performing in the best way. There are other plugins you can search for on the net as well.

If you want to learn more about cache, you can do that here!

How To Increase The Website Speed By Reducing The Size Of Your Data?

The next important factor for faster uploading of your content relates to reducing your files. We are primarily speaking here about images that you need to optimize for the web. Decrease the size of the image and use the appropriate type of graphics, which in principle consists of the three most commonly used JPG, PNG, and GIF. Optimizing web images means their compression, which involves moving metadata, unused colored profiles, and using the right tool for that purpose.

One of the tools that people are using is the so-called WordPress Smush plugin that I also use by myself. It is a totally free plugin that will optimize and compress images on your site.

How To Increase The Website Speed By Minimizing The Code Of Your Scripts?

How To Increase The Website Speed

The next factor relevant to creating a quick site is a language script. Codes are used for programming and creating web sites. Text (script) like HTML that codes the structure of your page needs to be compressed and minimized what you can do with a tool called Html Compressor. The tool will also compress other scripts like CSS, JavaScript. PHP, ASP and their combinations.

If you want some languages to be individually compressed then use the tools listed below.

While HTML makes the structure of your site, CSS Stylesheets codes provide the look of your pages! You can do that with the CSS Minifer tool ( It is advisable to place CSS at the top of the page code.

The following scripting language that you can find across the web sites is the javascript code that gives your interactivity on the web site! You can also minimize it with the JSCCompress tool (

I have to point out that if you don’t understand any of the scripts listed above, and if you don’t know how to edit scripts files in your WordPress, especially from the essential configuration and structural files, then leave this section aside and don’t alter the codes. Otherwise, you could ultimately complicate things and make your WordPress site unusable.

Site Speed And Textual Data!

The usual text files used and transmitted on the web are the so-called PDF, TXT, and Microsoft Word files. If you use PDF you need to compress it using PDFCompressor tools ( Microsoft Word documents allow you to add graphics and thus, contain images that can have many codes! You need to compress such images.

Generally, your site’s files occupy a particular space on your hosting servers and can be loaded long! In addition to the above mentioned, files that can have long upload time are certainly video files.

Site Speed And Video And Audio Files!

How To Increase The Website Speed

You can avoid problems with long upload time of your video files very easily by using other hosting services that deal exclusively with video content.

So you enter your video file on a third-party server and upload to it your video content! Then you will be provided with the link of the path of the stored video file. You can use that link to enter into your site.

You can even get the embed code of the data to embed it into your page or post.

These powerful servers are superior for hosting video content. The category includes all popular ones like YouTube, Vimeo, and Wistia. These are trustworthy services that you can use for this purpose. This way, you will free your server and your web site from large-size files.

In case you do not want to have your video files on these hosting services, you can use the free Handbrake service (, an open source video transcoder for transcoding your video and audio files.

How To Increase The Website Speed And The Optimization Of Your Configuration Data?

How To Increase The Website Speed

Further, it is also worth mentioning the configuration files from my web site that relate to the .htaccess file, which needs to be compressed! Redirects need to be optimized as well. Enable Gzip compression!

While describing all the options for optimizing your site for speed, we certainly have to mention one of the most important factors, which is WordPress’s optimization.

WordPress as an open source content management and editing system is regularly updated. That’s why you should update your WordPress site as well. It will help you to load your website faster and keep up with the latest trends related to this most used web site creation platform.

Use Lightweight WordPress Theme!

Use the lightweight themes and only plugins you need to perform the most demanding tasks in WordPress. Said so, minimize the use of plugins as much as possible. WA recommends using up to 5 plugins.

Optimize The Database Of Your WordPress!

Periodically optimize your WordPress database and do not upload too many video files. Make your content enjoyable, quick in showing and easy to read! If you have any comments on your site or posts, try to break them apart.

As you know, more mobile users make a massive crowd of online users (almost more than half of the online users are mobile users) who use their smartphones to search for different content. I described the mobile-first indexing issue above.


Optimizing your web pages for fast loading is one of the most critical factors for achieving better search engine rankings and successful user experience on your site.

Though, Google will always show to users to MOST RELEVANT AND HELPFUL CONTENT, even if it is loading slower. So, your first concern is still to create USEFUL, ORIGINAL and HELPFUL CONTENT. It is the priority! Keep that always in mind when creating content for the web.

Your web site contains many files!

  Configuration files
  System files
  Structural files
  Graphic files
  Interactive features,
  Written files
  Video files
  Audio files.

By optimally optimizing all your files, and using the servers that will best fit your website with all of its associated files, you will surely improve the speed of your web pages! Thus satisfy your visitors and readers first and then the search engines!

Google STATES the speed of page loading as one of the factors for achieving a better ranking!

So, do not forget this vital parameter and get to know the available tools aimed for improvement of your site speed.

How To Increase The Website Speed

Think about your site as a mosaic that can be bigger or smaller with more or less constituent parts. Each of these parts has its own meaning, color, size, shape, weight and is important to the overall picture of the site. Also carrying around all these parts and showing them to the audience can be easier or more difficult.

In the same way, each of the elements of your site collaborates to give the user the best possible picture of the mosaic. One of the factors of user experience is the speed of display of the mentioned elements. Thus, each of the site elements plays an important role in the speed of displaying the site to the user after his click on the site link.

Use helpful tools I’ve listed above to help you load the site faster! Use them to the overall satisfaction of yours, your users, and ultimately to Google’s.

Make your site as fast as possible by:

  Choosing a hosting company that can meet this demand on the best possible servers
  Regularly optimizing your site (especially after adding any new content)
  Reducing your files as much as possible
  Always configuring your website by keeping in mind fast loading time

Maybe, at first, all these tasks might seem a bit complicated to you, but as soon as you become familiar with jobs and tools, ways of testing and you have learned how to improve the speed of your pages, you will quickly master the skills needed to regularly optimize your site, improve the loading speed, for desktop and mobile devices.

I wish this article will help you to start with the speed optimization easier and to get to know some of the fast-loading techniques and tools you can use for that purpose.

In this regard, I want you to optimize your content so that your pages will load as fast as possible and thus keep your visitors as long as possible on your site.

It is why Google loves fast sites. To keep users as long as possible on their search engine and to provide them the best possible user experience while visiting the most useful, relevant and helpful content.

I hope that you have learned today something more about the site speed and If you liked this article, please, leave a comment below, and if you have any further questions, please contact m, and I will be happy to help you out.

Best regards,

Wealthy Affiliate Starter Membership

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