How To Find The Right Audience For Your Information Product

How To Find The Right Audience For Your Information Product

How To Find The Right Audience For Your Information Product is something every product creator is striving for. Every online marketer, business owner, wants to maximize profit on the highest levels.

Welcome, dear reader. Today we are going to be speaking about how to find the right audience for your information product.

I’m sure that this is an excellent idea because sharing information online a huge business today. And, it is only growing.

Everybody Is Searching For A Kind Of Information Online Today

How To Find The Right Audience For Your Information Product

Everybody is searching for information today. Google also wants you to share valuable information beneficial for visitors and searches online.

It is great you want to create a digital information product. But, you certainly not want to just sit down and share any kind of information online.

Moreover, you want to write to somebody that also read what you wrote.

Thus, it is so essential before you start writing anything online to know who you are going to write for, in other words, to define your target audience.

People online are searching on search engines the content they need and want.

So it is in your interest to write something for those people and not for anyone that might never come to your article.

Creating an information product is not always easy, but, on the other hand, it is also not that difficult; especially if you already possess needed expertise in a specific field.

Next to digital platform and internet environment, all the tools available, the knowledge you have about how to create any information products you like, regardless of any format available, will enable you to create outstanding digital information products.

However, today I would like to concentrate more on targeting the audience for your info product.

Please keep reading to discover more, and after finishing if you liked the article, please leave a comment below.

How To Find The Right Audience For Your Information Product By Targeting Your Market

How To Find The Right Audience For Your Information Product

The online market seems to be more different than the offline one. The truth is that behind every PC or laptop or any digital product, there is a human being.

The format of your information product is irrelevant. It is much more important to understand that you are creating products for people not for search engines or programmers.

Every article you create or blog post you write, or eBook you launch, there is a human being that will read it.

With that in mind, it is of your highest interest to define who these readers are. It is your primary task before starting producing any information product to define a market that consists of your targeted readers.

Maybe you might think now, what the heck, how can I do that? Be sure it is not that difficult. Firstly, you can start by defining your specific niche.

Defining Your Particular Niche

As mentioned before, it is your first step to defining your target market and targeted readers. These people are your buyers and far more in front of the selling process because they are looking for such material online.

If you can be more specific when writing about your particular niche, you will probably also attract a more specific audience to your product.

The experts call it micromarketing because you’re talking to a particular group of people. For example, if you are in a fitness niche and you want to target just the people off age between 30 and 40 years, mainly women, you will not target people of different ages.

In the same manner, if you write about general stuff, for example, how women, in general, can get fit, instead of writing for a fitness aimed for a specific group of women, you will miss the micromarketing strategy.

Be Very Specific

You can even go more specific and target the women in this era of age that needs to recover after surgery or even during their pregnancy.

With such an approach, you are targeting very specifically the group of people that is highly interested and focused on such material, what in return will make it possible for you to build up the customer base even more quickly.

Such an approach works in any niche you are in, and by narrowing your niche and targeting a particular group of people, you can express all of your expertise and work in many niches you like.

Although it seems to you that working with a small group of people will not bring results you are looking for, the truth is quite the opposite.

Working in your particular niche you will build your portfolio of niches and happy customers. After you could earn a certain amount of money and build a solid customer base, you can still leverage your business and enter into much broader and more difficult niches.

Such niches are filled with very skilled online marketers and very demanding buyers.

So, make the first step, keep rolling and target your particular niche, and then define very carefully what kind of people circulate within the chosen niche

Defining The People Within Your Niche

How To Find The Right Audience For Your Information Product

Defining the people that are interested in your product could be a dead use task. It is the case for many other people as well.

To help with that immediately, I suggest to take a piece of paper and a pen and write down a few questions like:

  • who do you think these people are
  • how old are they
  • how much you think they could earn
  • what’s their gender
  • do they live close to you or what could be there place of living
  • what could be their occupation
  • do they like to communicate to engage and to have fun
  • what kind of problems they might have and, very importantly,  how you can help them to resolve it. it is, in my opinion, the most important question you need to ask.

Resolving the problems and issues these people have when searching the material online to overcome such obstacles in their lives, is the best thing you can do for your business.

It is your job to find the best possible solutions to the problems and offer them the way to acquire such help affordably.

How To Find The Right Audience For Your Information Product By Creating The Image Of Your Ideal Customer

How To Find The Right Audience For Your Information Product

As more quality information you create that resolves customer’s problems and needs, it will develop you in a real professional, and you will build the road of success.

To do that, you need to know upfront who your ideal customer would be.

Can you do that? of course, you can. Why not? The person you are going to create, although it is an imaginary character, must be realistic to describe.

It should reflect completely the person you’re going to relate to within reality.

As an excellent tactical approach, use the following strategy …

Sit down at your table, in the comfort of your home. Then, imagine the person sitting opposite you. Start speaking to this person directly and discuss your product and other materials you might have.

Remember, we said already at the beginning of this article that you are writing for the people not for search engines. You are writing and offering a product to real persons sitting right behind their PCs and laptops.

Thus, specifying and knowing precisely what kind of people you are looking for, where can you find them, how much money they are willing to spend, what their problems are, what they expect from your product, and most over, if you can help them to resolve their issues in the best possible way, will significantly improve your chances of success.

Your information product will reach the audience and show high quality, it will reach a needed audience, and the beauty of it is that customers will come back to you also in the future to see if you have another solution for their possible issue.

The Formula Of Success Online

The Formula Of Success Online

If you can achieve that people find a solution in your material, you will discover the formula of success online.

Such people will start to trust you. They will often come back to you and will ask for more solutions for the problems.

Learn about your targeted customers as much as you can, create an avatar persona, and simulate the situation in which you are helping this person. Finally, you will be able to help your customers in reality as well.

Very soon, you will discover that this is the best possible time spent online related to your business growth and creation of your best viable information product.

Solid Customer Base Is The Foundation Of Your Business

Solid Customer Base Is The Foundation Of Your Business

It is meaningless to emphasize what that means for your business online. I’m sure that at the end of the day, your ultimate goal is to have a solid customer base.

You want to enlarge it as much as possible as well.

By creating several qualitative products, you will also be able to automate your business.

You can put it on autopilot, and make money even while you are on vacation or spending time with your family, or even when you sleep.

But as I said before, start with knowing who you are going to create your product for, continuing with creating an avatar persona, and finally, provide information that will resolve the problems of your audience.

Wrapping Up

Remember, as Jay from Wealthy Affiliate says:

” If you can understand your audience and their intricacies, idiosyncrasies and what makes them “tick”, you are going to be a much more successful brand/authority in any niche.”

I hope now, you are a step closer to understanding why it is essential to define the market and the people involved in this market before you even think about starting your business online. After you defined your targeted group of people, you can start creating your product for them.

Start with one group and one niche first. You need to have something in your hands to offer and to work with. Afterward, you can start enlarging your info-product business on other niches and targeted groups of people as well.

Of course, you can also differ and first create your product. But I’m sure that you understand it will be more challenging to market such a product.  Defining a specific group of people as well.

It is a much more focused endeavor if you know who is your group you want to target. Get to know what kind of problems they have.

That way, you will build your reputation, trust, and such people will consider you as an expert in your field.

With that said, I would like to thank you for reading the article. I would appreciate it if you would leave a comment below.

If you think that this article could be interesting for some of your friends please share it. And, of course, I will be thrilled to help and to see you more often of my site.

I wish you all the best in defining your targeted niche and your best persona.

Your friend Igor

P.S.
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2 thoughts on “How To Find The Right Audience For Your Information Product”

  1. Hi Igor,

    I never know I need to target my potential audience into a particular type of people, so your article does educate me well. I understand your points by being very specific about it, but it takes some time to narrow down the target.

    The formula for success online is to provide information people need in the article they are reading, and I cannot agree more! Similarly, we try to imagine all the questions our readers might have then we include as many items as possible in the article we are working hard. I think people might learn a lot from you.

    Would you think a niche with a broader audience is not possible to make money online? Since my niche is quite big, it’s good to hear from an expert like you.

    Cheers,
    Matt

    Reply
    • Hi Matt!

      Thanks for your comment. Thanks also for subscribing to my Email Marketing Basics awesome freebie. It will give you an insight into email marketing which is the foundation of every successful business online.

      Coming back to this article, it is about targeting the right people for your business. narrowing the niche is not that difficult and it can happen instantly. The simplest technique is to search for the very narrow keywords, use Google Trends to check if the keyword is used around the world for searching at a certain moment and to build content around that particular keyword.

      Remember, each narrowed keyword is actually a kind of niche for your business. related to a broad niche, it is definitely possible to succeed in it as well. The drawback is much higher competition and you need much more time, resources and online presence to succeed.

      A good example of such niches is the so-called “evergreen niches!” Like, “making money online”, “SEO”, “How to build a website”, “Losing weight”, and more.

      If your competition is more demanding, you need to be better. How to achieve that* You need to offer high-quality content and overdeliver, constantly. That is why it is so difficult. The companies with bigger personal, long-term experience, higher advertising budget, can obviously position themselves on the market much better than a single person who doesn’t possess all the tools, knowledge and money to compete on that level.

      That is also why narrowing the niche and narrowing your targeted audience is a better way to go, especially when starting or working at your own.

      Internet business online is very often a matter of several things:

      1) Constant online presence
      2) High-quality product
      3) A Budget
      4) Proper mindset
      5) “A number game”

      Under point 5 I mean attracting enough people to your offer that will read your offer and convert. According to my researches with Facebook Ads, and (very important) the targeted location and customers, around 1% of visitors that saw your offer, will click on your link (your offer and we are not speaking about converting here). It is not a big number, unless, you cover a big number of visitors.

      Just to mention, for example, if you cover 1 million people (which can cost a bit money and time before achieving this), 1% will click on your offer, and if another 1% buys your offer, it is 100 people that will buy from you, which is not bad at all.

      If you leverage your business and attract more people than that, your business will grow. but, even then, there is no guarantee. This is just an example and not the guarantee of success. There are also other parameters that decide about succeeding or not succeeding.

      It is a much deeper topic, I can’t dive in it now, because it is already a long answer to your comment.

      I hope it helps a bit.

      Wish you all the best,
      Igor

      Reply

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