5 Internet marketing tips for the beginners will represent a brief overview of the 5 free strategies beginners can use to start their online marketing journey!
Welcome to GetMarketingToday and the “5 Internet Marketing Tips For The Beginners” article! I am glad you took the decision to at least inform yourself a bit about the internet marketing possibilities! With this article, I will try to make it interesting as possible for you to understand and enjoy the topic.
So, let’s start now!
What is online marketing?
The definition of internet marketing (online marketing)!
As we know Wikipedia.com is a worldwide recognized source of knowledge, so here is the definition of internet marketing, found on it:
Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
Consumers view online advertising as an unwanted distraction with few benefits and have increasingly turned to ad blocking for a variety of reasons. When software is used to do the purchasing, it is known as programmatic advertising.”
You may read the whole article on Wikipedia here!
So, after an examination of the definition above, we could conclude: internet marketing is an activity which uses the internet (the web) to deliver promotional material to interested recipients. I use the word “interested” because this is the best audience you need to contact for your online marketing to deliver your promotional messages to!
5 Internet Marketing Tips For The Beginners will try to explain that and more as well.
Having said that, we can assume that this is an easy task to resolve, but in a “real life”, conducting a daily online marketing routine, it is not so. In its definition internet marketing sounds very simple, but in a practice, it can be a very tedious task one need to resolve.
This 5 Internet marketing tips for the beginner’s article is not going to be about paid ways of internet marketing used mostly by experienced and already successful online marketers!
Conducting successful online marketing is an ongoing and adaptable process, although some techniques remained held for years and are going to be used for years to come.
Online marketing is used to promote someone’s products and services to a large audience! The final goal of such activity is to make money online. The 5 Internet Marketing Tips For The Beginners article tries to make clear how few very known and powerful strategies can help you in achieving such a goal.
Every year, billions are spent on such purpose, but making money online is actually a simple process which can be explained in just a couple of steps:
- Picking up the right niche for your online business activity
- Creating your own website
- Attracting a large audience to your website
- Converting your visitors to your buyers
- Making sales
Obviously, each step has own context and procedure. But, in a nutshell, this is it. I assume you have already decided your favorite niche you will work with and have created your own website as well.
Now is the time to start promoting your business. As an online marketing beginner, you can start for free! Your online marketing activity will cover the following tasks:
- Building up your website for your particular niche
- Creating your email lists
- Sending out your newsletters about your online business or related topics
- Making your pages search engine friendly
- Creating content for the visitors, for the people.
5 Internet marketing tips for the beginners emphasize also the importance of web pages optimized for search engines!
Optimization of the pages in a way they become search engine friendly is called Search Engine Optimization and it is a skill every online marketing and website creator beginner should learn about! At least the basic stuff about it. This is why SEO is a part of 5 Internet Marketing Tips For The Beginners as well.
Although your ultimate task is to create pages on your website for the readers in the first line, having your pages (every page of your website) optimized for the search engines will help you to get better search engine rank and consequently more visitors.
I am sure I don’t have to explain what a large amount of your website visitors means for your online business, right? Thus, the chain formed in accordance with your great content and search engine optimization looks as follow:
- Valuable and informative content on your website
- Search Engine Optimization of your pages
- Great Search Engine Rank
- Large Organic traffic to your website
Search Engine optimization and high SERPS is one strategy of getting more customers into your online shop! To your online business of any kind. There are literally millions of niches available online. You need your website, period!
So, your website is the foundation of your online business and any other online marketing activities. Even if you don’t have a website you will need to reach your audience online! Either by writing and spreading around the net articles or attending to webinars! Or even by delivering some written, audio or video files to various directories online!
Obviously, the best way to start is to have your website created! You can use it for many purposes! So, let us keep it that way: your website is “base of all things!” Having your website in place will enable you to implement all of the 5 Internet Marketing Tips For The Beginners mentioned in this content today!
That is why your website is your most valuable asset online. If you don’t know how to create one, or you don’t have money to hire a professional web designer, I have a solution for both problems for you today!
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After building your website, as a newbie, use the 5 Internet marketing tips for the beginners to start your successful online marketing journey!
Believe it or not, you don’t need to be a highly skilled and top website creation expert! You don’t need to know various static and dynamic programming scripts. You don’t even need to be a regular web designer. Further, you don’t need to know anything about hosting.
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Ok, you have your website up and running now. It is time to get started with the basic marketing promotions! Begin with the implementation of one of the 5 Internet Marketing Tips For The Beginners and you can’t go wrong!
The first task would be adding some appealing content related to your niche with some included banners emphasizing your free or paid offers. Free offers will attract subscribers you can contact through your email campaigns and start building your relationships with them.
The banners placed on your website as one of the 5 Internet marketing tips for the beginners!
The banners 8as the one above, as an example) can include various messages, products, and services offers, subscribing options, newsletter subscribes requests, linking to other websites or internal content, directing to check out and more.
Banners can be placed on various positions on your website! At the top, at the bottom, on the sides of your pages, within the content. Very often the banners vary in sizes, shapes, and design. The imagination is on your side.
There are some common sizes and colors used for this purposes, but the key point is to use them as a tool for customer’s attraction.
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Banners are also an effective way of creating email lists which is one of the most important online marketing strategy used by millions of online marketers around the globe. Invite people to subscribe to your email list using banners.
Check on the right hand of my post about the “Email Marketing Basics” free e-book you can download immediately after you sign up for it, for free of course! As a little bonus and additional help to your online marketing strategies!
Free newsletters sign up as another of the 5 Internet marketing tips for the beginners!
Besides banners and free stuff, many online marketers use the power of free informative newsletters! The customer subscribes on your website for your free newsletter! In return, receives the up-to-date and interest info about various stuff going on online!
If the visitors of your site subscribe to your email list, they become your subscribers! Emails sent to such subscribers will not be considered as spam.
You can use such newsletters for building up the relationship with your subscribers! Further, use them for sending out soft offers and other valuable information. The length of an email and the frequency of sending vary from marketer to marketer.
Although there are already standards established in this industry many marketers are sending newsletters using different periods of time! Maybe, they will send them every day or twice or four times per week! Or even once or twice per month.
Discover the best frequency that will work for you by yourself! Test your own frequency and analyze the response of the recipients. The beauty of the newsletters is that you are sending not only business proposals but also valuable information about the industry! Or maybe about any other topic! Such emails and content are not considered as purely business offer.
Just to mention, newsletters are not the same as email marketing campaigns. Although email is used for both strategies, email marketing campaigns are more focused! Straight to the point and very precise created campaigns with the emails which contain the specific topic, offer or service!
Email marketing as one of the most important of 5 Internet marketing tips for the beginners!
Besides sending the newsletter you may use another marketing strategy which is an email marketing strategy! But, either using newsletters or email marketing strategy, the key point is to send only solicited emails! Send them to an individual or to the group of recipients. Many online automated services can help you to send emails effortless! Free and paid once! Use them for this purpose.
My favorite tool at the moment is MailChimp.com which offers free and paid service. Such services are called “automated e-mail sending services” known as autoresponders.
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Moving from Email Marketing strategy and coming now to SEO, the very important strategy you need to learn!
SEO as further very important strategy out of 5 Internet marketing tips for the beginners!
Best ranked websites get most search engine traffic with numerous unique visits and clicks daily. The traffic is “flowing!” Contrary, if you don’t reach a higher rank position within SERPS, most likely you will get poor traffic! That will result in a lack of visitors and conversions.
Great search engine rank means at least position on the first page of the search engine! Furthermore, the best rank would be the position within the first five results of it.
To achieve such ranking takes time and continued effort! Use the right keywords and prooved SEO practices! It is achievable in a reasonable period of time! Google declares this time would be about 6 – 12 months from the start of your SEO implementation! Firstly, it is important your site is indexed by Google. if you need help about indexing your website, please contact me and I would be more than happy to help you out!
Please note one important thing about it! It would be actually enough (for the start) if just one of your pages achieves that rank. It is not possible for all of your pages to be highly ranked. The competition and search engine algorithms are too difficult to manage! Even just one page ranked high within SERPS can attract a large audience to your website.
5 Internet marketing tips for the beginners focuses also on the creation of valuable content! It is all about the people, visitors and readers of your valuable content!
Finally, we came to a very important online marketing strategy! The creation of the content for the reader. The great content is your golden part of your online asset! After my opinion, this is the most important strategy.
That includes also banners, search engines optimization, newsletters, email campaigns! Offer engagement with feedback requests, comments, quizzes, surveys, tables, etc. All is used to attract people! Establish a connection and build a long-term relationship with them.
Besides, every search engine, so the Google as the primary one as well, likes and wants a website that engages their visitors! Keep your visitors longer on your pages and the search engine will thank you. Attract and keep visitors on your website by offering them attractive and appealing, valuable content.
The search engine will thank you for creating such content with the trust and better rank. Please, keep in mind when creating your content that you need to create valuable content for your readers! Not for the search engines! Optimize your pages also for search engines!
Use the simple magic formula (SEO + Great content) to your benefit! This formula will help you to stay ahead of the competition! Learn more about the creation of the great content for your website by clicking here!
There you have it!
Few free and very powerful ways of getting traffic and conducting online marketing strategies! Start building your website and developing your online marketing skills and knowledge.
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Not to forget, if ylu liked the article please leave a comment below and I would be more than happy to connect with you!